Curriculum

Year 1 Semester 1

Code	Course Name	A	P	L	C	ECTS
YDL101	FOREIGN LANGUAGE I (ENG.)	3	0	0	3	3
TRD101	TURKISH LANGUAGE I	2	0	0	2	2
SOS151	RESEARCH METHODS IN THE SOCIAL SCIENCES	3	0	0	3	4
SOS118	INTRODUCTION TO PHILOSOPHY	3	0	0	3	4
RTI101	INTRODUCTION TO COMMUNICATION DESIGN	3	0	0	3	7
HUK102	INTRODUCTION TO LAW	3	0	0	3	4
HIT103	INTRODUCTION TO COMMUNICATION	3	0	0	3	6
A: Academic, P: Practical, L: Laboratory, C: Credit					20	30

Year 1 Semester 2

Code	Course Name	A	P	L	C	ECTS
YEM104	HISTORY OF MEDIA	3	0	0	3	7
YDL102	FOREIGN LANGUAGE II (ENG.)	3	0	0	3	3
TRD102	TURKISH LANGUAGE II	2	0	0	2	2
SOS115	INTRODUCTION TO SOCIOLOGY	3	0	0	3	4
SBU109	INTRODUCTION TO POLITICAL SCIENCE	3	0	0	3	4
HIT104	INTRODUCTION TO ADVERTISING	3	0	0	3	6
EKF199	PRINCIPLES OF ECONOMICS	3	0	0	3	4
A: Academic, P: Practical, L: Laboratory, C: Credit					20	30

Year 2 Semester 3

Code	Course Name	A	P	L	C	ECTS
RTI207	GRAPHIC PRODUCTION IN ADVERTISING	3	0	0	3	6
RTI203	MARKETING COMMUNICATION	3	0	0	3	6
RTI201	COPYWRITING	3	0	0	3	6
HIT266	COMMUNICATION THEORIES	3	0	0	3	6
EKF218	INTRODUCTION TO SUSTAINABILITY	2	0	0	2	4
ATA201	PRINCIPLES OF ATATURK AND HISTORY OF TURKISH REVOLUTION I	2	0	0	2	2
A: Academic, P: Practical, L: Laboratory, C: Credit					16	30

Year 2 Semester 4

Code	Course Name	A	P	L	C	ECTS
RTI218	BRAND MANAGEMENT	3	0	0	3	6
RTI210	PHOTOGRAPHY TECHNIQUES IN ADVERTISING	3	0	0	3	6
RTI208	CONSUMER SOCIETY	3	0	0	3	6
RTI204	MEDIA DESIGN	3	0	0	3	6
ISL221	ACADEMIC ACHIEVEMENT AND SOCIAL LIFE SKILLS	2	0	0	2	4
ATA202	PRINCIPLES OF ATATURK AND HISTORY OF TURKISH REVOLUTION II	2	0	0	2	2
A: Academic, P: Practical, L: Laboratory, C: Credit					16	30

Year 3 Semester 5

Code	Course Name	A	P	L	C	ECTS
RTI371	CONSUMER BEHAVIOUR AND ADVERTISING STRATEGIES	3	0	0	3	8
RTI311	CREATIVITY IN ADVERTISING	3	0	0	3	7
-	BÖLÜM SEÇMELİ Secmeli	3	0	0	3	5
-	BÖLÜM SEÇMELİ Secmeli	3	0	0	3	5
-	SERBEST SEÇMELİ Secmeli	3	0	0	3	5
A: Academic, P: Practical, L: Laboratory, C: Credit					15	30

Year 3 Semester 6

Code	Course Name	A	P	L	C	ECTS
RTI364	ADVERTISING FILM PRODUCTION AND TECHNIQUES	3	0	0	3	7
RTI316	POLITICAL ADVERTISING	3	0	0	3	8
-	BÖLÜM SEÇMELİ Secmeli	3	0	0	3	5
-	BÖLÜM SEÇMELİ Secmeli	3	0	0	3	5
-	SERBEST SEÇMELİ Secmeli	3	0	0	3	5
A: Academic, P: Practical, L: Laboratory, C: Credit					15	30

Year 4 Semester 7

Code	Course Name	A	P	L	C	ECTS
RTI451	DIGITAL AND SOCIAL MEDIA ADVERTISING	3	0	0	3	7
RTI403	ADVERTISING LANGUAGE	3	0	0	3	8
-	BÖLÜM SEÇMELİ Secmeli	3	0	0	3	5
-	BÖLÜM SEÇMELİ Secmeli	3	0	0	3	5
-	SERBEST SEÇMELİ Secmeli	3	0	0	3	5
A: Academic, P: Practical, L: Laboratory, C: Credit					15	30

Year 4 Semester 8

Code	Course Name	A	P	L	C	ECTS
RTI404	CASE STUDIES IN ADVERTISING	3	0	0	3	8
RTI402	ADVERTISING PSYCHOLOGY	3	0	0	3	7
-	BÖLÜM SEÇMELİ Secmeli	3	0	0	3	5
-	BÖLÜM SEÇMELİ Secmeli	3	0	0	3	5
-	SERBEST SEÇMELİ Secmeli	3	0	0	3	5
A: Academic, P: Practical, L: Laboratory, C: Credit					15	30