Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr

Business Administration








 Thinking, Fast and Slow


The best-selling book "Thinking, Fast and Slow" by Nobel Laureate Daniel Kahneman provides intriguing insight into how the human mind works.


Kahneman describes how we make decisions in everyday life — and how we make mistakes unconsciously. In his work, the prominent psychologist delves deeply into these concerns. He tells the reader what to watch for throughout critical decision-making processes and explains why we make subconscious judgment errors that lead to us making the wrong decisions using compelling examples. This is an intriguing must-read that will undoubtedly change the way you think and help you make better decisions in your daily life.