13th of this year made Turkey's Lovemark was carried out by Ipsos in home ownership MediaCat research.
Research universe is composed of men and women between 15-55 years of age consumers it believed that represents Turkey. An equal number of two thousand men and women participated in the study. The research was conducted between February and June 2020.
The results of the research were calculated with the structural equation model approach, taking into account the mind share of the brand, the degree of emotional affinity, the level of meeting expectations and needs and it is loved or not.
Detailed information about the research;
https://mediacat.com/mediacat-lovemarks-2020-tum-liste/ page
Source: MediaCat October 2020 Issue
