Assoc. Prof. Ayşe Meriç Yazıcı's Research Project Receives Funding

The project, titled "Artificial Intelligence Capability, Environmental Dynamism, and Green Innovation Performance: The Moderating Role of Digital Sustainability Orientation," has been accepted as a Standard Research Project under the Social Sciences project group.

The project will examine the effects of firms' artificial intelligence capabilities and environmental dynamism on green innovation performance, while analyzing the moderating role of digital sustainability orientation in this relationship. The study is expected to make significant contributions to the literature on artificial intelligence, sustainability, and green innovation, as well as provide valuable scientific insights into businesses' digital transformation and sustainable competitive strategies.

As the Department of International Trade and Business, we congratulate our esteemed colleague Assoc. Prof. Ayşe Meriç Yazıcı on this significant academic achievement and wish her every success in the completion of the project and its contributions to the scientific community.