Digital Transformation and Competitive Strategies Addressed at International Congress

The study titled “The Impact of Digital Transformation on Business Competitive Advantage Strategies”, prepared by Asst. Prof. Derya Çelik and researcher Dr. Ömer Samet Kazdal, was presented to participants at the congress. The research comprehensively examined the effects of digital transformation processes on firms’ competitive strategies.

In particular, the study evaluated the contributions of digital technologies such as artificial intelligence, big data analytics, cloud computing, and the Internet of Things to operational efficiency, customer orientation, innovation capacity, and strategic decision-making processes. It also analyzed the advantages of digital transformation for businesses in terms of cost leadership, differentiation, and focus strategies.

The study emphasized that digital transformation is not merely a technological renewal but a holistic change process that reshapes organizational structures, processes, and management approaches. The findings highlighted the strategic importance of digital competencies for firms seeking to achieve sustainable competitive advantage.

Academics contributing to the congress provided significant insights into the current discussions in the fields of digital transformation and strategic management through their scientific contributions.