The chapter examines the strategic role of AI-based business models in achieving competitive advantage for businesses; decision-making, operational efficiency, customer experience, and innovation dimensions are evaluated from a holistic perspective. The study reveals the opportunities that AI offers to business strategies in the digital transformation era, where data-driven decision-making processes are becoming increasingly important.
This international publication significantly contributes to our university's academic visibility in the fields of artificial intelligence, digital transformation, and competitive strategies.
