Interview with Prof. Dr. Thomas Russell GILLPATRICK

Istanbul Gelisim University, Faculty of Economics, Administrative and Social Sciences Department of Business Administrative was hosted by Thomas Russell Gillpatrick.

The marketing strategy was mentioned on 4 April 2018.Gillpatrick, an expert in the field of marketing, has conveyed his knowledge and experience to the guests during the event. Gillpatrick emphasized innovation in marketing strategies of businesses by giving examples of innovations in different types such as product innovation, process innovation and social innovation in the process of explaining the importance of marketing innovation to the current examples. With changing technology and globalization, changing customer demands triggered innovation, he added, highlighting that crises are an opportunity for innovation and that marketing innovation is critical to businesses' success.

At the end of the event, Gillpatrick responded to questions from participants and presented a certificate of appreciation and a plaque by Semra Boğa.