In today's complex market world, do we truly make our decisions when choosing a product or service, or are we guided by the hidden codes of our subconscious? Asst. Prof. Pınar Alyar explored the scientific answer to this question.
As part of the seminar, Asst. Prof. Alyar delved into the manipulative impact of the marketing stimuli we encounter in daily life on our minds, how brands subtly manipulate us, and the unwavering role of our subconscious in decision-making processes.
Logic or Emotion? The Hidden Power Behind Purchasing Choices
Asst. Prof. Alyar demonstrated that a large portion of our choices are driven by our emotions and reactions fueled by the complex workings of the brain, rather than conscious reasoning with striking and groundbreaking examples. This presentation, which proved that emotional intelligence is the hidden power behind our purchasing decisions, challenged all known marketing stereotypes.
Throughout this journey, participants deeply analyzed the powerful influence of emotional reactions and the subconscious mind on decision-making. This gave them the opportunity to understand the hidden dynamics behind both their own consumption behavior and their overall purchasing motivations with a clearer awareness.
IGU: The Bridge Connecting Future Leaders with Science
With such visionary events, the International Trade and Business Department aims to equip its students with the analytical thinking and critical awareness skills required by the age, beyond mere academic knowledge.
