Asst. Prof. Pınar Alyar’s Article Accepted in a Q1 Journal

This study makes a significant contribution to the consumer behavior literature by examining how financial constraints shape individuals’ brand attachment and influence their switching behavior. The research highlights that “brand love” alone may not be sufficient, emphasizing the decisive role of economic realities in consumers’ decision-making processes.

The acceptance of this valuable work in a high-impact Q1 journal not only enhances the academic visibility of our university but also reflects the strong research capacity of our department.

We sincerely congratulate Asst. Prof. Pınar Alyar on this outstanding achievement and wish her continued success in her academic endeavors.