Leading brands come together to spread and implement the awareness of sustainable living all over the world with the cooperation of "Brands for Good" carried out by the "Sustainable Brands" community.
Global brands which have the power to transform traditional consumption habits are taking action to ensure the transition to responsible consumption. “SB Brands for Good” movement supports brands to help consumers embrace sustainability and be involved in the transformation process. The steps to be taken today are very important for the future of the world. Brands aim to embed sustainability into their business areas to gain a “competitive advantage for growth”. In this context, the transition to sustainable innovative practices is accelerated in order to develop the understanding of responsible consumption. New business models are being developed through Sustainable Brands, a leading brand group that sets out to reduce the global damages caused by excessive consumption. In cooperation with Turkey, global brand leaders are coming together at the "Sustainable Brands Turkey" conference which will take place on September 15-16-17, 2021. The meetings which are held to explain the importance of the understanding of sustainability, to reveal the power of brands with this awareness and to provide guidance are planned to reduce the effects of the global climate and economic crises.
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