Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr
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 Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr

New Media And Communication








 Assoc. Prof. Dr. Taylan Maral participated in the Gamify event in Cologne


Associate Professor Taylan Maral, Head of the New Media and Communication Department at Istanbul Gelisim University, examined the strategic importance of gamification in educational technologies and business economics at the "Next Market: Gamify your EdTech" event held in Cologne, Germany.


A Technology-Focused Solution to the Skilled Workforce Crisis

At the event, which highlighted global economic problems such as demographic change and the shortage of skilled workers, Maral emphasized how redesigning learning processes through "gamification" is an effective and future-oriented solution for the business world. E-learning models offered by technology giants like Vocanto GmbH and TEN Texentium were discussed from a perspective parallel to IGU's digital transformation and innovative education vision.
 

New Ideas, New Connections

In the panel discussion, Assoc. Prof. Dr. Maral met with Human Resources managers from major Cologne companies such as Koelnmesse, RheinEnergie, and HGK to evaluate the opportunities and challenges of gamified learning models in the business world of tomorrow. This participation strengthened IGU's academic representation on international platforms and provided important data regarding university-industry collaboration and new media strategies.