Message from Chair of The Department

Dear Students and Esteemed Prospective Students,

 

Welcome to the Department of Public Relations and Publicity.

 

Today, the world of communication is not only rapidly changing; it is also reshaping our ways of working, professions, institutions, and relationships with society. Social media, artificial intelligence, data analytics, and digital platforms are expanding the boundaries of communication, while trust, reputation, creativity, and the ability to develop the right strategy are becoming more valuable than ever.

 

That is precisely why public relations represents much more than simply an institution telling its own story.

 

Deciding how a brand should position itself, ensuring institutions build sustainable relationships with their stakeholders, managing reputation, developing the right communication strategy during crises, understanding target audiences on digital platforms, designing creative content and campaigns, interpreting societal changes, and doing all this with an ethical communication approach are important parts of today's communication professional's work.

 

As the Public Relations and Publicity Department, we prioritize not only preparing our students for today's communication world but also training them to become professionals who can have a voice in the communication world of the future.

 

In this regard, our educational approach is centered on bringing theory and practice together. We aim for our students to be able to analyze a communication problem, conduct research, develop strategies, and transform their creative ideas into applicable communication projects. We enable them to transform the academic knowledge they acquire in our courses into campaigns, projects, digital content, and various communication applications.

 

However, we believe that university education is not just about classes.

 

Therefore, we value our students meeting with industry professionals, participating in conferences and workshops, producing projects, working with different disciplines, taking advantage of national and international opportunities, and starting to build their own professional networks while still students.

 

Because for us, a good communication professional is not just someone who can use communication tools. They are someone who researches, questions, follows global changes, can read data, thinks creatively, uses technology correctly, is aware of their ethical responsibilities, and understands people.

 

We aim to equip our graduates with the skills to shape their careers in a wide range of fields, from corporate communication to brand communication, digital communication to social media management, media relations to reputation and crisis management, content creation to marketing communication.

 

University years are a valuable period where one not only learns a profession but also discovers oneself, one's talents, and where one wants to stand in the future. As the Public Relations and Publicity Department, we prioritize creating an academic environment where our students can freely express their ideas, create, experiment, and develop themselves on this journey.

 

The future of communication is constantly being rewritten.

 

With the hope that in this future you will be one of those who not only follow change but also design the communication of change…

 

We will be happy to create and learn together with you in the Public Relations and Publicity Department.

 

Assist. Prof. Merve BOYACI YILDIRIM

 

Head of Public Relations and Publicity Department