Faculty of Economics and Administrative Sciences, Department of Public Relations and Publicity Sarp BAGCAN attended the International Symposium on Communication in the Digital Age hosted by Mersin University Faculty of Communication and Rectorship. In the symposium, Sarp BAGCAN talked about the marketing strategies of global brands and explained how a global brand conducts advertising practices in different geographies and cultures. In his presentation, Sarp BAGCAN, discussing the Coca Cola brand advertising campaigns around the world, revealed the problems that Coca-Cola has experienced in the world through the market analysis methods of global brands. Also he revealed the brand's promotion and market accesing tactics. The presentation provides a framework for global brands' glocal communication strategies.
