22 September 2022 Thursday
Book Recommendation: The Marketer's Guide to Public Relations in the 21st Century
The Marketer's Guide to Public Relations in the 21st Century, first published in 1991, was the first book to address the strategic role of public relations in marketing. The book, which has become a classic written on this subject in the course of time, is one of the most recommended books both in academia and in the sector in the context of marketing communication.
As the advertising network has become more expensive and less effective at reaching target audiences, marketing-oriented public relations has become a universally accepted component in an integrated marketing campaign. The important role of public relations in marketing is brought to light with case studies of important brands in the book.
This valuable work by Patricia Whalen and Thomas Harris is included in our book recommendation list.
