Experience is Everything - Interview with Nuray Büyükbaş

On October 12, 2017, an event was organized by the faculty members of the Public Relations and Publicity Department of Istanbul Gelişim University on the campus of the rectorate to draw attention to the state of the public relations profession for the students of the department. Brandworks Communication Consultancy Media Group Coordinator Nuray Büyükbaş participated in the event titled "Experiences in the profession of public relations through the eyes of a practitioner" and expressed what it means to be a public relations practitioner and manager. In this context, she shared his experiences on the importance of the profession of public relations. Nuray Büyükbaş, who attended the event, stated that Gelişim University played an important role in helping to establish a connection between the sector and the university, and noted that this effort was very valuable. During the speech, Nuray Büyükbaş underlined that the profession of public relations is a profession that develops people, that business trips are enjoyable and that they work with the top people of Turkey. Stating that they are in cooperation with famous brands, he emphasized that they participate in fairs, organizations, domestic and international travels within the scope of these brands, and that the profession should maintain its relations with the press in a stable manner. At the end of the event, where questions were asked on topics such as the profession of public relations, understanding the requirements of the profession, increasing personal equipment, internship and job opportunities, the head of the public relations and publicity department, Güzin Ilıcak Aydınalp, said, “It is important to follow the sector closely in order to be a good public relations practitioner and manager in the future. Students should get to know the sector they will work in the future before they enter into it”, highlighting the importance of the event for public relations and publicity students, and underlined that professional experiences provide students with an important source of information.