Public Relations and Publicity’s Department Chair Joined the International Conference with Paper on Brand Placement

Public Relations and Publicity Department Chair Assoc. Prof. Şükran Güzin ILICAK AYDINALP and Radio, Television and Cinema Department Chair Asst. Prof. Sinem TUNA participated in "International Conference on Applied Economics and Finance and Extended with Social Science" held on 28-30 November 2018. With the “Brand Placement as a Rısıng Value In Cınema: Analysıs of The "Aile Arasında" Movie in The Context of Brand Placement” paper, ILICAK AYDINALP and TUNA analyzed the advertisementand cinema relation. In the study, in which the importance and value of brand placement was determined in cinema, brand placement's advantage and disavantages were revealed