10 May 2021 Monday
The "Production Process on Digital Platforms" Event Was Held
The "Production Process in Digital Platforms" event organized by the Radio, Television and Cinema Department of Istanbul Gelişim University was held online on May 7, 2021. The founder of Anka Film, producer Erhan Özoğul, casting director Pınar Çelik, director Hakan Demir and production coordinator Serde Erdoğan was attended the event. The moderator of the event Dr. Lecturer Özgür Evren Arık took over the responsibility.
In the event where the effects of digital broadcasting, which is one of the most important production and distribution platforms of today's television and cinema industry, in Turkey were discussed, the guests evaluated this process within the framework of their own business fields. Producer Erhan Özoğul and production coordinator Serde Erdoğan talked about the contributions of digital platforms to the sector, and underlined that the operation is more disciplined and planned than the old structuring in Turkey, especially when producing projects for foreign-based platforms. Özoğul emphasized that in the production process of the TV series produced for digital platforms and marketed abroad, not only the producer have a voice as before, their job descriptions are clarified, the team structure is regular and the communication is healthier.
Director Hakan Demir stated that creativity has increased with digital platforms, but the issue of reaching digital platforms in the project marketing part is also an important phase, and emphasized the importance of establishing the right relationships in this process. At this point, Özoğlu suggested to directors who are trying to market their story as a producer, that there are a lot of production with the increase of competition and that they should write short, striking and abstract texts to be visible. Pınar Çelik, the casting director, who conveyed her sector experiences regarding the casting of projects on digital platforms, emphasized that the casting process in the projects made as popular cinema and independent cinema is the same but strategically different. She mentioned that when choosing actors for popular cinema, there are famous names and even the number of followers of the actor in social media can be important. She stated that independent cinema includes more realistic actors to reflect the character. Stating that the competition has increased in acting, Çelik emphasized that the players see digital platforms as a gateway to the world.
The event ended with answering the questions from the participants.
