The event, which attracted strong interest and high participation from industry professionals, featured valuable insights from HARIBO MENA Senior Sales Manager Farzad Rahigh through his presentation titled “The Strategic Role of In-Store Visibility and POSM.”

Highlighting the critical impact of in-store visibility strategies and POSM (Point of Sale Materials) applications on brand success in the retail sector, Rahigh shared practical examples from his field experience and explained the key elements of effective point-of-sale management.
Throughout the event, participants had the opportunity to gain comprehensive knowledge about the influence of in-store communication on purchasing decisions, product placement strategies, and practices that enhance the consumer experience.

The well-attended organization not only strengthened knowledge sharing among industry representatives but also once again emphasized the growing importance of more conscious and experience-driven shopping journeys in the future.

This valuable gathering served as an inspiring platform for professionals aiming to develop innovative perspectives in the retail world.