16 October 2025

Panel on the Psychological Foundations of Consumer Behavior


Psychologist Betül Gün at Istanbul Gelişim University’s Advertising Department!


What influences consumer decisions? Emotions, the subconscious, or perception?
Psychologist Betül Gün will share insights on the role of the mind in advertising and marketing.

🎤 Speaker: Betül Gün
🎙️ Moderator: Yelda Ülker
📅 October 20 / 3:00 PM | 📍 J Block, Room 311

💡 We invite all students to join us and explore the psychology behind advertising!