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Bauman’s Perspective on Today’s World: Liquid Modernity
Zygmunt Bauman’s concept of Liquid Modernity, along with his book of the same name, is one of the essential resources for anyone who wishes to ...
Zygmunt Bauman’s concept of Liquid Modernity, along with his book of the same name, is one of the essential resources for anyone who wishes to ...
According to the 2025 Impact Rankings results announced by Times Higher Education (THE), Istanbul Gelisim University (IGU) has once again demonstrated its strong performance in ...
Guerrilla marketing encompasses creative, unconventional, and often street-based promotional strategies designed to achieve high impact with low budgets. These strategies typically rely on surprise, humor, ...
In the past year, Turkey’s advertising industry has experienced significant growth and innovation.
Content creators work under precarious conditions shaped by algorithms, engaging in an invisible form of labor. Social media platforms monetize this labor and user engagement ...
Today, one of the most popular topics in the marketing world is sustainability communication and, in this context, green advertising. The fact that brands come ...
January issue of SosyoCom, the monthly activity and news bulletin of our faculty, was published.
On Wednesday, January 22, the 2025 Academic General Assembly meeting of the Faculty of Economics, Administrative and Social Sciences was held at the Mehmet Akif ...
The December issue of the Faculty of Economics, Administrative and Social Sciences' monthly bulletin, SosyoCom, has been published.
Jean Baudrillard’s theory of simulation is an important theory that questions the perception of reality in modern societies and how this perception is shaped. Baudrillard ...
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