According to the 2025 Impact Rankings results announced by Times Higher Education (THE), Istanbul Gelisim University (IGU) has once again demonstrated its strong performance in ...
Guerrilla marketing encompasses creative, unconventional, and often street-based promotional strategies designed to achieve high impact with low budgets. These strategies typically rely on surprise, humor, ...
Content creators work under precarious conditions shaped by algorithms, engaging in an invisible form of labor. Social media platforms monetize this labor and user engagement ...
Today, one of the most popular topics in the marketing world is sustainability communication and, in this context, green advertising. The fact that brands come ...
On Wednesday, January 22, the 2025 Academic General Assembly meeting of the Faculty of Economics, Administrative and Social Sciences was held at the Mehmet Akif ...
Jean Baudrillard’s theory of simulation is an important theory that questions the perception of reality in modern societies and how this perception is shaped. Baudrillard ...