Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr
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 Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr

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THE Impact Rankings 2025
'Istanbul Gelisim University Rises in THE Impact Rankings 2025

According to the 2025 Impact Rankings results announced by Times Higher Education (THE), Istanbul Gelisim University (IGU) has once again ...

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The Rise of Guerrilla Marketing
'The Rise of Guerrilla Marketing

Guerrilla marketing encompasses creative, unconventional, and often street-based promotional strategies designed to achieve high impact with low budgets. These strategies ...

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Current Developments
'Current Developments in the Advertising Sector in Turkey
20052025
'Digital Labor and Content Creation: New Forms of Invisible Work

Content creators work under precarious conditions shaped by algorithms, engaging in an invisible form of labor. Social media platforms monetize ...

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Green Advertising
'Latest Campaigns of Brands in the Context of Green Advertising

Today, one of the most popular topics in the marketing world is sustainability communication and, in this context, green advertising. ...

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10022025
' January Issue of SosyoCom Published
Academic General Assembly
'FEASS Academic General Assembly Meeting Was Held

On Wednesday, January 22, the 2025 Academic General Assembly meeting of the Faculty of Economics, Administrative and Social Sciences was ...

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170122025
'The December issue of SosyoCom has been published
Jean Baudrillard Simulation Theory and Advertising
'Jean Baudrillard Simulation Theory and Advertising

Jean Baudrillard’s theory of simulation is an important theory that questions the perception of reality in modern societies and how ...

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