Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr
For your satisfaction and suggestions   İGÜMER
 Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr

Advertising


Advertising Design
'New Trends in Advertising Design

In today’s fast-paced digital world, advertising design has become a powerful tool that enables brands to communicate with their target ...

More
The Impact of AI-Generated Videos on the Advertising Industry
'The Impact of AI-Generated Videos on the Advertising Industry

AI video generation technologies (Runway, Pika, Synthesia, HeyGen, Sora, etc.) are creating a profound transformation in the advertising industry. The ...

More
Digital Storytelling
'Famous Museums Using Digital Storytelling

Digital storytelling has become one of the most important methods in recent years to radically transform the visitor experience in ...

More
Stuart Hall
'On Hall’s Book “Representation: Cultural Representations and Signifying Practices”

Edited by Stuart Hall, Representation is a foundational resource in the field of cultural studies. Centering on the concept of ...

More
 Liquid Modernity
'Bauman’s Perspective on Today’s World: Liquid Modernity

Zygmunt Bauman’s concept of Liquid Modernity, along with his book of the same name, is one of the essential resources ...

More
THE Impact Rankings 2025
'Istanbul Gelisim University Rises in THE Impact Rankings 2025

According to the 2025 Impact Rankings results announced by Times Higher Education (THE), Istanbul Gelisim University (IGU) has once again ...

More
The Rise of Guerrilla Marketing
'The Rise of Guerrilla Marketing

Guerrilla marketing encompasses creative, unconventional, and often street-based promotional strategies designed to achieve high impact with low budgets. These strategies ...

More
Current Developments
'Current Developments in the Advertising Sector in Turkey
20052025
'Digital Labor and Content Creation: New Forms of Invisible Work

Content creators work under precarious conditions shaped by algorithms, engaging in an invisible form of labor. Social media platforms monetize ...

More