Message from the Head of the Department

With the impact of globalization and digitalization, communication environments are undergoing a rapid transformation. This transformation has moved advertising beyond being merely a component of commercial activities and has turned it into a strategic, creative, and multidimensional field of communication. Today, advertising practices permeate every aspect of individuals’ daily lives through digital and alternative media, in addition to traditional channels, thereby increasing the need for qualified and well-equipped advertising professionals.

The Department of Advertising, operating within the Faculty of Economics, Administrative and Social Sciences, has been structured with the aim of educating individuals who can adapt to the changing communication ecosystem, possess theoretical knowledge in the field of advertising and promotion, and at the same time have well-developed practical skills. The department’s curriculum is designed by taking into account current developments in communication technologies, sectoral transformations, and academic approaches, and aims to enhance students’ critical, analytical, and creative thinking competencies.

The Department of Advertising adopts the transformation of theoretical knowledge into practice as a fundamental educational priority. Within this framework, participation in competitions organized by national and international institutions and organizations operating in the field of advertising and communication is encouraged, with the aim of enabling students to attain the competence required to represent Istanbul Gelisim University by producing qualified work on these platforms. Such competitions are considered important fields of practice in terms of familiarizing students with sectoral expectations, testing their professional competencies, and gaining professional experience.

In line with this approach, the main objective of the department is to educate individuals who can monitor global communication dynamics, analyze changing consumer behaviors, and develop communication strategies that are compatible with new trends and lifestyles. The Department of Advertising aims to graduate individuals with advanced strategic and analytical thinking skills, strong problem-solving abilities, and proficiency in design and communication processes, and seeks to ensure that students graduate with strong cognitive and professional competencies by supporting theoretical courses with practice-oriented studies.

Our department, which aims to train qualified human resources capable of adapting to the dynamic and competitive structure of the advertising industry, continues to pursue an educational approach that integrates academic knowledge with sectoral practice.

I wish all our students an academic year filled with success.
 

With kind regards,

Assoc. Prof. Dr. Yelda Ülker
Head of the Department of Advertising