| Year 1 | ||||||
|---|---|---|---|---|---|---|
| Semester 1 | ||||||
| Code | Course Name | A | P | L | C | ECTS |
| YDL101 | FOREIGN LANGUAGE I (ENG.) | 3 | 0 | 0 | 3 | 3 |
| TRD101 | TURKISH LANGUAGE I | 2 | 0 | 0 | 2 | 2 |
| SOS151 | RESEARCH METHODS IN THE SOCIAL SCIENCES | 3 | 0 | 0 | 3 | 4 |
| SOS118 | INTRODUCTION TO PHILOSOPHY | 3 | 0 | 0 | 3 | 4 |
| RTI101 | INTRODUCTION TO COMMUNICATION DESIGN | 3 | 0 | 0 | 3 | 7 |
| HUK102 | INTRODUCTION TO LAW | 3 | 0 | 0 | 3 | 4 |
| HIT103 | INTRODUCTION TO COMMUNICATION | 3 | 0 | 0 | 3 | 6 |
| A:Academic, P:Practical, L:Laboratory,C:Credit | 20 | 30 | ||||
| Year 1 | ||||||
|---|---|---|---|---|---|---|
| Semester 2 | ||||||
| Code | Course Name | A | P | L | C | ECTS |
| YEM104 | HISTORY OF MEDIA | 3 | 0 | 0 | 3 | 7 |
| YDL102 | FOREIGN LANGUAGE II (ENG.) | 3 | 0 | 0 | 3 | 3 |
| TRD102 | TURKISH LANGUAGE II | 2 | 0 | 0 | 2 | 2 |
| SOS115 | INTRODUCTION TO SOCIOLOGY | 3 | 0 | 0 | 3 | 4 |
| SBU109 | INTRODUCTION TO POLITICAL SCIENCE | 3 | 0 | 0 | 3 | 4 |
| HIT104 | INTRODUCTION TO ADVERTISING | 3 | 0 | 0 | 3 | 6 |
| EKF199 | RINCIPLES OF ECONOMICS | 3 | 0 | 0 | 3 | 4 |
| A:Academic, P:Practical, L:Laboratory,C:Credit | 20 | 30 | ||||
| Year 2 | ||||||
|---|---|---|---|---|---|---|
| Semester 3 | ||||||
| Code | Course Name | A | P | L | C | ECTS |
| RTI207 | GRAPHIC PRODUCTION IN ADVERTISING | 3 | 0 | 0 | 3 | 6 |
| RTI203 | MARKETING COMMUNICATION | 3 | 0 | 0 | 3 | 6 |
| RTI201 | COPYWRITING | 3 | 0 | 0 | 3 | 6 |
| HIT266 | COMMUNICATION THEORIES | 3 | 0 | 0 | 3 | 6 |
| EKF218 | INTRODUCTION TO SUSTAINABILITY | 2 | 0 | 0 | 2 | 4 |
| ATA201 | PRINCIPLES OF ATATURK AND HISTORY OF TURKISH REVOLUTION I | 2 | 0 | 0 | 2 | 2 |
| A:Academic, P:Practical, L:Laboratory,C:Credit | 16 | 30 | ||||
| Year 2 | ||||||
|---|---|---|---|---|---|---|
| Semester 4 | ||||||
| Code | Course Name | A | P | L | C | ECTS |
| RTI218 | BRAND MANAGEMENT | 3 | 0 | 0 | 3 | 6 |
| RTI210 | REKLAMCILIKTA FOTOĞRAF TEKNİKLERİ | 3 | 0 | 0 | 3 | 6 |
| RTI208 | CONSUMER SOCIETY | 3 | 0 | 0 | 3 | 6 |
| RTI204 | MEDIA DESIGN | 3 | 0 | 0 | 3 | 6 |
| ISL221 | ACADEMIC ACHIEVEMENT AND SOCIAL LIFE SKILLS | 2 | 0 | 0 | 2 | 4 |
| ATA202 | PRINCIPLES OF ATATURK AND HISTORY OF TURKISH REVOLUTION II | 2 | 0 | 0 | 2 | 2 |
| A:Academic, P:Practical, L:Laboratory,C:Credit | 16 | 30 | ||||
| Year 3 | ||||||
|---|---|---|---|---|---|---|
| Semester 5 | ||||||
| Code | Course Name | A | P | L | C | ECTS |
| RTI371 | CONSUMER BEHAVIOUR AND ADVERTISING STRATEGIES | 3 | 0 | 0 | 3 | 8 |
| RTI311 | CREATIVITY IN ADVERTISING | 3 | 0 | 0 | 3 | 7 |
| - | BÖLÜM SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| - | BÖLÜM SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| - | SERBEST SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| A:Academic, P:Practical, L:Laboratory,C:Credit | 15 | 30 | ||||
| Year 3 | ||||||
|---|---|---|---|---|---|---|
| Semester 6 | ||||||
| Code | Course Name | A | P | L | C | ECTS |
| RTI364 | ADVERTISING FILM PRODUCTION AND TECHNIQUES | 3 | 0 | 0 | 3 | 7 |
| RTI316 | POLITICAL ADVERTISING | 3 | 0 | 0 | 3 | 8 |
| - | BÖLÜM SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| - | BÖLÜM SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| - | SERBEST SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| A:Academic, P:Practical, L:Laboratory,C:Credit | 15 | 30 | ||||
| Year 4 | ||||||
|---|---|---|---|---|---|---|
| Semester 7 | ||||||
| Code | Course Name | A | P | L | C | ECTS |
| RTI451 | DIGITAL AND SOCIAL MEDIA ADVERTISING | 3 | 0 | 0 | 3 | 7 |
| RTI403 | ADVERTISING LANGUAGE | 3 | 0 | 0 | 3 | 8 |
| - | BÖLÜM SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| - | BÖLÜM SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| - | SERBEST SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| A:Academic, P:Practical, L:Laboratory,C:Credit | 15 | 30 | ||||
| Year 4 | ||||||
|---|---|---|---|---|---|---|
| Semester 8 | ||||||
| Code | Course Name | A | P | L | C | ECTS |
| RTI404 | CASE STUDIES IN ADVERTISING | 3 | 0 | 0 | 3 | 8 |
| RTI402 | ADVERTISING PSYCHOLOGY | 3 | 0 | 0 | 3 | 7 |
| - | BÖLÜM SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| - | BÖLÜM SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| - | SERBEST SEÇMELİ | 3 | 0 | 0 | 3 | 5 |
| A:Academic, P:Practical, L:Laboratory,C:Credit | 15 | 30 | ||||
