Istanbul Gelişim University, Faculty of Economics, Administrative and Social Sciences, Advertising Department Research Assistant Aydan Ünlükaya and Fenerbahçe University Faculty of Communications Dean Prof. Dr. Nurhan Zeynep Tosun’s article was published in the international refereed journal, Galatasaray University Journal of Communication. The article titled “Brand Attitude Creation in the Context of Micro Influencer”, it was aimed to determine the relationship between consumers' attitudes towards brands that using micro influencers in their communication campaigns on Instagram and their demographic characteristics, daily Instagram usage frequency, number of micro influencer they follow on Instagram, finding micro influencers reliable and their purchase status of a product recommended by the micro influencers.
Click on the link below to review the article in detail.
