Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr

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 Artificial Intelligence Shootout in Fast Food Ads


The two giants of the fast food industry, McDonald's and Burger King, came facing the open air with the answers they received from ChatGPT. These two big encounters came face-to-face, this time with billboards in Brazil, as they witnessed other encounters with their advertisements from time to time.


McDonald's asked ChatGPT, "Which is the most iconic burger in the world?" Receiving the Big Mac response as the guidelines you have, they created the "A.I'm Lovin' It" campaign for these billboards. These postings contain the full response from ChatGPT. The ad reads the following sentences:
 
 
  “What is the most iconic burger in the world?
While there are many iconic burgers around the world, the most globally recognized burger is likely the McDonald’s Big Mac. First introduced in 1967, the Big Mac has become synonymous with fast food and McDonald’s itself. The burger consists of two beef patties, lettuce, cheese, pickles, onions, and the signature “special sauce” served on a three-part sesame seed bun. The Big Mac is so iconic that it even has its measurement index, the Big Mac Index, which is an informal way of comparing the purchasing power of different currencies.
Answered by ChatGPT.”

Burger King, on the other hand, was quick to respond to McDonald's, and they posed a question to ChatGPT. Burger King, on the other hand, posed the question of which burger was the biggest and placed ChatGPT's Whopper answer on the board next to his opponent's answer. Burger King's billboard read:

  “And which one is the biggest?
Burger King’s ‘WHOPPER’ is the biggest in terms of size and amount of ingredients. The burger is known for its generous size and consists of a flame-grilled beef patty, sesame seed bun, cheese, tomato, pickles, onion, mayonnaise, and ketchup. It is considered a robust and satisfying burger, that is an option for those who want a more substantial meal. However, it is important to note that the size and number of ingredients may vary by country or region.
Answered by ChatGPT.”