WE CONDUCTED A BOOK CHAPTER WORK WITH OUR ISTANBUL GELİŞİM UNIVERSITY STUDENTS.
With our students at Istanbul Gelişim University, we conducted a book chapter with an exciting marathon this month and published our book chapter titled “Markaların Yeni Medyada Görsel İletişim Bazında Kimlik ve İmaj Olgusunda Logo ve Amblem Tasarımı Etkisi” in İksad Publishing's Communication Studies and New Media 2 book.
As İpek Sucu, Asst. Prof. of Advertising at Istanbul Gelişim University, Department of Advertising, we are very pleased with our work with İdil Gazali, a student of our University Public Relations and Publicity Department, and Tuba Yavuz, who graduated from the Department of Sociology at Istanbul University and studied Medical Imaging Techniques at our university. Including my students in scientific studies and helping them to obtain information, to research and to write it, supported us to work interactively as a team
With the work we carried out, we contributed to the field of social sciences by working together with my own and students' team spirit. My students stated that they wanted to contribute to this work with great enthusiasm and continued their work diligently. They are proud to be able to provide their improvement with the support of Istanbul Gelişim University with such studies and eagerly await the continuity of similar studies. I tried to ensure that my students can see and feel in a position where they can motivate themselves throughout their life and make a difference by showing themselves to researcher readers with works such as articles and book chapters by turning the knowledge they have acquired in their fields into an output.
The feedback from my students has shown the importance of continuing without slowing down these studies with new projects by ensuring that our students, who are diligent, determined and willing, will give life to the knowledge they have learned throughout their university life. It was really exciting to work with students to contribute to the field. I believe that the creation of the studies with the support of the lecturer and the student made a great contribution in order to gain the perspective that will enable them to analyze and continue their studies by supporting their own ideas with research.
We decided to do a study on this subject since our students, İdil Gazali and Tuba Yavuz, are educated in Public Relations and , in Sociology, respectively, and I work and had an education in communication, advertising, radio-television and new media. In our book chapter where we work with great pleasure; we emphasized the importance of logo and amblem design, especially in the new media environment, due to many reasons such as retaining their current target audience, reaching potential target audiences, creating a positive image about their products or services, and keeping their market shares. In this work as we did with our students, we really devoted ourselves to producing something, reflecting on issues and problems specific to the field, and proposing solutions. I hope that we will do such kind of collaborative work more with our students and contribute to the field.
ASST. PROF. DR. İPEK SUCU
