Assoc. Dr. Yelda Ülker Evaluated the Advertising of the Future at Sosyocom

Ülker made the following statements about the advertising of the future: “Today, advertising is constantly evolving thanks to technological advances and changing consumer habits. Advertising, which started with simple advertisements through written and visual media throughout history, has experienced an important turning point, especially with the Industrial Revolution. During this period, media platforms such as newspapers, magazines, and posters were used to promote products and services, and advertisements were more text-based and descriptive. In the early 20th century, radio and then, television became important platforms for advertising. During this period, advertisements began to promote products more effectively using sound and images. With the widespread use of computers and the Internet, the digital transformation of advertising has accelerated. Digital advertising techniques such as banner ads, email marketing, and search engine optimization (SEO) have emerged. Additionally, the rise of social media has made advertising more personalized. Thus, advertisers have started to convey more original and effective messages to their target audiences by using social media platforms. In other words, advertising changes with technology and consumer expectations. Although traditional advertising methods are still effective, the new opportunities brought by the digital age encourage advertisers to be more creative, target-oriented, and data-oriented. In this context, it can be said that digital transformation is one of the factors that affects most advertising.

The rise of the Internet and social media offers advertisers new tools to deliver greater reach and more authentic messages to target audiences. Advertisers who go into detail about the characteristics of the target audience will focus especially on personalized ads and data analytics in the future. In other words, data obtained about consumers' online behavior and preferences provides advertisers with valuable information to better target their advertising campaigns. It can be said that this will help make ads less annoying and more meaningful. It seems that artificial intelligence will also significantly affect advertising in the future. In other words, artificial intelligence plays an important role in advertising processes such as big data analysis, targeting, and automation. With the ability to quickly process data, advertisers can better understand consumers' behavior and better target their campaigns. Additionally, artificial intelligence offers advertisers the opportunity to create and optimize ad texts, images, and video content in a more personalized way. This leads to more effective, eye-catching, and successful advertising campaigns. Advertising will continue in the future under the influence of new technologies and changing consumer behavior, so advertisers must constantly adapt to innovations and develop creative approaches.”