From Istanbul Gelisim University, Faculty of Economics, Administrative and Social Sciences, Head of Department of Advertising Assoc. Prof. Dr. Hüseyin Dikme and Assist. Prof. Dr. Seyra Kestel attended the 7th "International Marmara Social Sciences Congress" held in Kocaeli between 10-11 December 2021. With their paper titled "Digital Marketing: A Research On Usage Of Social Media In Apparel Sector", Dikme and Kestel conducted a digital marketing research for the apparel industry by researching digitalization and new generation marketing with the impact of social media.
Click here to view the abstract of the paper.
