Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr

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 Big crisis of brands: Cancellation culture!


Along with social media applications, it is now very easy to announce a product, place or event that we like or dislike to large audiences. Asst. Prof. Dr. Seyra Kestel stated that although brands have a strong reputation and image, they may face a "cancellation culture".


With the rapid development of communication technologies and the presence of social media in every aspect of our daily lives, new definitions have entered our lives. One of these new definitions, "cancellation culture", is a controversial concept. Cancellation culture, which we encounter in different areas, finds its place in the literature as a new definition that brands should consider, particularly in terms of crisis management.
 
 
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