Vice Head of Department of Advertising Assist.Prof.Dr. İpek Sucu, department of Public Relations and Publicity student İdil Gazali and department of Medical Imaging Techniques student Tuba Yavuz's book chapter titled "Logo and Emblem Design Effect of Brands on Identity and Image Phenomenon Based on Visual Communication in New Media" was published. In the book chapter published in the book "Communication Studies and New Media-2", Sucu, Gazali and Yavuz tried to show the effect of logos and emblems on the brand by explaining the history, scope, features and importance of the logo, which is one of the visual identity elements of the brands in terms of communication in visual media.
Click to view the book chapter titled “Logo and Emblem Design Effect of Brands on Identity and Image Phenomenon Based on Visual Communication in New Media”.
