Nobel Academy Publishing published the book Advertising Perspectives in 2020. The book, which consists of 10 chapters, was edited by Özge Uluğ Yurttaş. In the book, each chapter of which is handled by valuable academicians, it is aimed to contribute to the dynamic and innovative state of advertising and advertizing with academic studies.
The book includes works on advertising from different perspectives ranging from traditional advertising to modern advertisements and advertising. We recommend this book, which offers an innovative perspective on advertising, to our department students.
