In the book "Advertising Transformed: The New Rules for the Digital Age" written by Fons Van Dyck, it is explained how the traditional form of advertising production has been transformed with the emergence of digital media. Fons Van Dyck gives the answer to the question "How effective is advertising in this age?" to those in the advertising industry. We recommend this book, which gives a lot of information about the advertising process transformed by digital media, to our department students.
