Nobel Academy Publishing published the book New Concepts in Digital Marketing Communication in 2020. The book, which consists of 13 chapters, was edited by Prof. Dr. R. Gülay Öztürk. The book, which includes new concepts in digital marketing communication in each section, examines important issues in terms of advertising. In this book, new concepts such as digital storytelling, programmatic advertising, wearable technology, addressable TV advertising, artificial intelligence technology, ad blockers, micro video ads are explained through examples. We recommend this book, which examines new concepts in digital marketing communication, to our students.
