Urzeni Publishing House published the book “What Does Digital Advertising Tell Us?” in 2019. The book, which consists of 9 chapters, was edited by Mehmet Yakın. In the book, each chapter of which is handled by valuable academicians, it is aimed to make it easier to understand the advertising that grows more with technology.
The book includes studies on new applications in advertising such as attention economy, big data, viral ads, digital games, virtual influencers. We recommend this book, which offers an innovative perspective on advertising, to our department students.
