According to Sucu, who wrote down all the issues that should be considered while designing an advertisement in her article, "The use of design principles such as integrity, harmony, rhythm, emphasis and contrast is also important in terms of the basic principles of advertisement design. In ad design, there must be harmony between all elements of the ad outline. In order for an advertisement design to be effective, it should not contain different fonts, sizes, or incompatible photography and design works that may be opposite each other. In the creation of the advertisement, it should also be taken into account which society and culture it appeals to. In general, their work is often used in conjunction with Z and S arrangements, as they have a theme that can be read from left to right and from top to bottom. In this direction, creating advertisement designs that can make visual elements and logos, emblems and texts appear visually rich and attractive in advertising works seems to be an important work in increasing the attractive dimension of the advertisement.”
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