Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr

Advertising








 Documentaries That Advertising Students Must Watch


Advertising is one of the professions that requires both creativity and knowledge in many subjects. If the students studying in the department of advertising want to improve themselves in advertising, they should definitely watch the documentaries made on advertising in addition to reading books about advertising.


The top 5 documentaries on commercials to date are as follows;
  • The Century of the Self (IMDb 8.8)
This documentary describes how American consumerism was created. The Century of the Self is a documentary that every advertiser should watch.
  • Abstract: The Art of Design (IMDb 8.3)
Abstract: The Art of Design is a Netflix documentary series focusing on a different designer in each episode. Documentary can help advertising students who want to turn to visual communication design to get an idea about the working disciplines and sources of inspiration of designers.
  • Helvetica (IMDb 7.2)
The documentary Helvetica, as the name suggests, tells about the most popular font, Helvetica. Approaching the world of design from a different perspective, the documentary provides important information about graphic design and global visual culture.
  • Art & Copy (IMDb 6.8)
Contrary to those who believe that advertising cannot be taught and developed, Doug Pray refutes these ideas with his documentary Art & Copy. The documentary also touches on the aspects of advertising that approach art.
  • Those Who Enlarge the Logo
Produced by the Association of Advertisers, the documentary Those Who Enlarge the Logo is a documentary in which master advertisers, who have accomplished the best projects in the Turkish advertising industry, share their experiences. Those Who Enlarge the Logo is one of the must-watch documentaries for advertising students to gain insight into the advertising industry in Turkey.