2020's first six months in Turkey, according to the results of "Media and Advertising Investment Forecast Report"; a total of Media and Advertising Investment in our country, while 7 billion 867 million TL, total media investment was 6 billion 294 million TL.
Published in press releases, Covid-19 outbreak of the impact on the media and advertising investments in Turkey; in this process, the increase in individuals' watching time for television, digital content consumption and the number of daily users in mobile networks; the decrease in circulation and the negative impact of the cinema due to the pandemic; digital transformation processes of brands were discussed in line with the changing consumer behavior with the epidemic that affected the whole world.
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