20 May 2024 Monday
Paper Presentation from the Advertising Department
From the Department of Advertising Assoc. Prof. Yelda Ülker, Res. Asst. Aydan Ünlükaya Çevirici and Res. Asst. Ece Demirkapu presented papers at the First Fenerbahçe University National Brand Congress.
Assoc. Dr. Yelda Ülker “Comparison of Advertisements Applying Pseudo and General Demarketing Strategies” and Res. Asst. Aydan Ünlükaya Çevirici and Res. Asst. Ece Demirkapu presented papers titled "Interactive Advertising within the Scope of Digital Modernism: 'Choose Your Own Adventure' Concept", FBU Faculty of Communication Dean Prof. Nurhan Babür Tosun presented the participation certificates to our teachers.
We wish our professors continued academic work and success.
