New Guest of the Advertising Department: Yaprak Özer

The talk, titled “The Past, Present, and Future of Content,” took place on Wednesday, October 22, 2025, at the K Block Firnas Auditorium. The event was moderated by Assoc. Prof. Dr. Yelda Ülker, Head of the Advertising Department.

During her speech, Yaprak Özer explored the transformation of content in the digital age, offering insights that spanned from journalism to branding. She discussed how content production has evolved over time and analyzed the changing dynamics of the media and advertising industries with concrete examples. “Today, it is no longer just about creating content, but about delivering the right content to the right audience,” Özer emphasized, underlining how brands are being repositioned around the concepts of trust and authenticity.
The talk also covered topics such as AI-assisted content creation, digital journalism, personal branding, and social media strategies. Yaprak Özer responded to students’ questions and highlighted the importance of ethics, sustainability, and creativity in content production.

At the end of the event, Assoc. Prof. Dr. Yelda Ülker thanked Yaprak Özer for her valuable contributions, stating, “This talk, which reminded us that content is not only a communication tool but also a field of social responsibility, was an inspiring experience for our students.”

Organized by the Advertising Department, this event was recognized as an important gathering where students had the opportunity to learn about the latest developments in media, communication, and content creation directly from an experienced professional in the industry.