Assist. Prof. Dr. İpek Sucu presented her papers titled “Sustainability in Digital Communication, New Media and Consumption in Clothing Brands After The Pandemic” at the Istanbul Gelisim University International New Media Conference, which was held for the fifth time this year. According to Sucu, digital sales and marketing activities, where clothing brands are seen as more sterile and safe during the pandemic, become sustainable after the pandemic. In this direction, they experience a rapid transformation in consumer behavior and make a sustainable behavioral change in the field of communication and consumption in obtaining information, purchasing, interpreting and post-purchase processes and supports. In this context, these developments transform the sustainable work of brands in the field of communication and economy.
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