The Future of Advertising Was Discussed at Coffee Talks: AR Technologies and Digital Initiatives on the Agenda

The Department of Advertising at Istanbul Gelişim University continues to organize events aimed at helping students reinforce their academic knowledge with current industry practices. As part of these efforts, the event titled “Coffee Talks: Augmented Reality (AR) and Digital Practices in Advertising” explored the evolving nature of advertising, the impact of digital technologies on communication processes, and the potential applications of Augmented Reality in the field of advertising.

Led by Dr. İpek Işılay, Assistant Professor in the Department of Advertising, the event provided students with the opportunity to learn about the new opportunities created by digitalization in the advertising industry. Held in a friendly and interactive setting, the Coffee Talks event also featured a mutual exchange of ideas as students’ questions and opinions on the topic were addressed.

A New Generation of Experience in Advertising: Augmented Reality

The use of Augmented Reality (AR) technology in the field of advertising was discussed. It was noted that AR technology can help create more interactive and experience-focused communication processes, moving beyond consumers’ mere visual or auditory interaction with brands.

In evaluations conducted with students, the focus was on how brands can leverage new technologies to establish stronger interactions with their target audiences on digital platforms. In particular, the relationship between user experience, interaction, creativity, and brand communication was examined to assess the potential contributions AR applications can make to advertising campaigns. 

Digital Transformation Is Changing Advertising Practices

The event highlighted the importance of digital content production, social media, new media tools, technology-enabled advertising applications, and creative thinking. It was noted that the shift from traditional advertising approaches to digital and experience-focused communication models is also transforming the way advertising professionals work. The importance of students closely following the changes occurring in the industry for their professional development was emphasized.

Active Student Participation

During the event, which featured active student participation, discussions centered on technological advancements in advertising as well as topics such as creativity, innovation, user experience, and digital communication. Students had the opportunity to ask questions about topics that piqued their curiosity and discuss different perspectives on the future of advertising.

The “Coffee Talks” event helped students connect the theoretical knowledge they gained in class with current advertising practices, while also enabling them to closely follow developments regarding the future of the industry.

The Department of Advertising at Istanbul Gelişim University continues to evaluate the changing world of advertising alongside its students through events that support their academic and professional development.

See you at the next event.