18 August 2025 Monday
The Impact of AI-Generated Videos on the Advertising Industry
AI video generation technologies (Runway, Pika, Synthesia, HeyGen, Sora, etc.) are creating a profound transformation in the advertising industry. The high-cost and time-consuming structure of traditional advertising production processes has been radically altered by AI-based production tools. These technologies can generate videos from text prompts within minutes, offering brands faster, more affordable, and more creative solutions. This accessibility, now available even to small and medium-sized enterprises, is contributing to the democratization of advertising.
One of the most remarkable changes in advertising production is the opportunity for personalization. Videos created with AI can be adapted to different demographic, cultural, and linguistic characteristics, enabling brands to build stronger connections with their target audiences. Moreover, creative scenes that would be impossible or prohibitively expensive with traditional methods can now be realized at low cost through AI, opening limitless creative possibilities for brands.
Another significant advantage of AI-driven video production is the ease of global adaptation. The same advertisement can be instantly dubbed into different languages with synchronized lip movements. This not only dramatically reduces costs in global marketing strategies but also facilitates international communication. In addition, brands can quickly generate dozens of versions of the same advertisement through AI to conduct A/B testing, allowing them to determine which version achieves higher engagement in a short period of time. This enhances the effectiveness of data-driven marketing strategies.
Nevertheless, the ethical issues brought about by this technology cannot be overlooked. The risks of deepfakes, the unauthorized use of celebrity likenesses, issues of transparency, and the narrowing of employment opportunities for traditional production teams are among the main challenges the industry faces. These developments necessitate a redefinition of ethical standards within the advertising sector.
In conclusion, AI-generated videos are driving a revolutionary transformation in advertising in terms of speed, cost efficiency, and creativity. These technologies empower brands to strengthen their storytelling while making production processes more accessible. However, careful management of ethical concerns and the support of workforce transitions with sustainable policies are critical for the future of the industry. In the coming years, it is expected that real-time, highly personalized advertisements will be predominantly generated by AI.
