Faculty of Economics, Administrative and Social Sciences - iisbf@gelisim.edu.tr

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 Vodafone Opened a Store in Metaverse


Vodafone opened a metaverse store to present its products and services.


Vodafone Metaverse Store opened in Decentraland is the first store in Turkey and among Vodafone Group countries. Acting with the vision of leading the digitalization of Turkey, Vodafone Turkey became the first operator to open a metaverse store in the telecom sector.
Vodafone Metaverse Store has special areas for products and services of Vodafone's Red and FreeZone brands. On the other side of the store, Vodafone's current campaigns, devices on sale and other services are introduced. Game contents can also be accessed under the umbrella of FreeZone Gaming in the store. In addition to all these, the personal digital assistant TOBi greets customers at Vodafone Metaverse Store and tells them about the in-store experience.