A book chapter written by Research Assistant Onur TAYFUN was published in the book titled "Current Approaches in Marketing 2". The book was edited by Prof. Dr. Salih YILDIZ and published by Gazi Kitabevi. The book chapter is written in Turkish and is titled "Personal Marketing". This work of Onur TAYFUN contains important information about current approaches in the field of marketing and offers readers the opportunity to understand and apply the latest developments in the sector.
