Department Head of Public Relations and Publicity, Associate Professor Dr. Şükran Güzin Ilıcak Aydınalp and Department Head of Radio and Television Assistant Professor Dr. Sinem Tuna have attended to Fourth "International Conference on Applied Economics and Finance and Extended with Social Science". Aydınalp and Tuna have presented their paper titled "Emerging Trend in Cinema Brand Placement: Examination of Brand Positioning in the Movie Titled Within the Family (Aile Arasında)”. This movie is a current example of brand positioning, script by Gülse Birsel and directed by Ozan Açıktan. It was on screen for 31 weeks and had approximately 5.288.987 viewers. In the study, in which the importance and value of brand placement was determined in cinema, the advantages and disadvantages of the dimensions and brands reached by the brand placement were evaluated.