Beta Publisher published the book Advertising Management in 2018. The book, which consists of 12 chapters, was edited by Prof. Dr. Nurhan Babür Tosun. In the book, each chapter of which is handled by valuable academicians, the issues of integrated marketing communication and advertising, strategic advertising campaign planning, creativity in advertising, parties in the advertising industry, consumer behavior and advertising, advertising and persuasion, advertising and society, advertising environments, media planning, advertising research, advertising and branding, political advertising were examined in detail. We recommend this book, which is a comprehensive work on advertising, to our department students.
