Dikme and Sucu evaluated the studies of Sneaks Up, Superstep and Sneaks Cloud brands in the field of digital marketing in terms of their use of social media in their statement titled “Uses Of Social Media For Digital Marketing And Communication Works In The Clothing Industry”.
According to Dikme and Sucu, “Although there are differences in the socioeconomic levels of individuals, the formation of marketing approaches that can address all kinds of demographic characteristics is striking. In marketing studies in the direction of technology, the direction of communication changes and the importance of marketing with social media channels emerges. In terms of digital marketing, clothing industry brands tend to have more effective marketing orientations in terms of communication with their customers.”
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