Advertising Department Research Assistant Aydan Ünlükaya Çevirici and Marmara University Faculty of Communication, Department of Public Relations and Publicity faculty member Assoc. Prof. Betül Özkaya's article titled “An Investigation of the Relationship Between Attitudes Towards Subvertising Using Subaltern Representation and Purchase Intention” was published in Akdeniz University Faculty of Communication Journal indexed in TR Index.
The purpose of the article is to examine whether there is a difference between attitudes towards subvertising using subaltern representation and the demographic status of consumers, and whether there is a difference between purchase intention and the demographic status of consumers. In addition, the article examines the relationship between attitudes towards subvertising using subaltern representation and consumers' purchase intention.
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