Today, advertisements occupy an important place in both traditional and alternative media channels, and the need for employees to be employed in such an important area appears.
In line with the educational purpose of our department, we act with the aim of educating students who are equipped with our theoretical and applied lessons, who can have a voice in the design and communication of national and international dimensions. In line with our goal, in addition to the compulsory courses in our department, we also include elective courses that increase the equipment of our students. In addition, we strengthen our students' knowledge infrastructure by providing training in other areas related to the field of our department.
Our department students; will be able to design creative ads and have the necessary knowledge in this design process, will be able to create advertisement text, advertisement images and advertisement films, and successfully implement communication in advertising. Our students will specialize in advertising and communication with the meeting of theory and practice.
It is one of the primary issues of the program to offer students wider employment alternatives by conducting Double Major and Minor studies with different programs in the field of undergraduate education. In addition, due to the structure of this department, it is in close cooperation with the New Media and Communication, Public Relations and Publicity, Radio, Television and Cinema Departments within the Faculty of Economics, Administrative and Social Sciences in the fields of education and research. Apart from these departments, our students can do Double Major and Minor in other departments under the faculty and take elective courses in other departments.
Which Courses Do Advertising Department Students Take?
In the first two years, students of the Advertising Department take courses from the common faculty courses such as Introduction to Philosophy, Introduction to Law, Scientific Research Methods, Turkish Language I-II, Foreign Language I-II (Eng.), Introduction to Economics I, Introduction to Sociology, Introduction to Political Science, Principles of Ataturk and History of Turkish Revolution I-II, Professional English I-II, Academic Achievement and Social Life Skills, Introduction to Sustainability as well as
Introduction to Communication, Introduction to Communication Design, Introduction to Advertising, Media History, Copywriting, Marketing Communication, Communication Theories, Graphic Production in Advertising, Advertising Management, Media Design, Photography Applications in Advertising and Consumption Society. In their 3rd and 4th years, our students take the courses on
Creativity in Advertising I-II, Positioning Strategies in Advertising, Political Communication, Current Issues in Advertising, Advertising Language, Advertising Psychology, Case Studies in Advertising and choose other courses from the faculty electives.
Click here for the Advertising Department curriculum and faculty elective courses.
What are the Working Areas of Advertising Department?
Advertising Agencies, Advertising Companies, Digital Advertising Agencies, Brand Consultancy Companies, Corporate Communications Departments of Companies, Marketing Companies, Content Editor for many organizations such as Public Relations Companies, Visual Generator, Brand Manager, Copywriter, Digital Advertising Manager, Social Media Manager, Advertising Designer, Producer, Creative Department Supervisor, Researcher, Strategic Planner, Supervisor, Communications Director.
Why Advertising Department?Because;
