Prof. Dr. Thomas Russell Gillpatrick from Portland State University was hosted by Istanbul Gelisim University, Faculty of Economic, Administrative and Social Sciences, Department of Business Administration.

 

The event was organized at Istanbul Gelisim University Rectorate Taskent conference hall on 04.04.2018 and Prof. Dr. Thomas Russell Gillpatrick was invited as the speaker. Gillpatrick, who is an expert in marketing, shared his knowledge and experiences in the field during the event. Gillpatrick emphasized the importance of innovation in the marketing strategies of enterprises by giving examples of different kinds of innovation such as product innovation, process innovation and social innovation and explained the importance of innovation in marketing with contemporary examples. He stated that customer demands as amended by the developing technology and globalization with have triggered innovation, and emphasized that crises are an opportunity for innovation and that marketing innovation is critical for the success of enterprises.
 

At the end of the event, Gillpatrick  was presented with a certificate of appreciation and a plate by Semra Boğa.